Always Spinning
Process
Text Enhancement: The caption “always spinning” was given a subtle glow and a slight motion effect to mirror the spinning of the record.
Smooth Looping: The spinning motion of the record needed to be perfectly seamless. By carefully selecting and editing the video footage, the loop became fluid, with no noticeable start or end, creating a hypnotic effect.
Isolating the Record: Masking techniques were used to isolate the record’s movement from the rest of the scene, which remained still. This drew more focus to the motion, making it the clear focal point.