Animated Info Graphic
Project Overview
The goal of this project was to create a one-minute animated infographic that breaks down the complex impact of global warming on penguins. The infographic aimed to simplify data, engage viewers, and present the information in a mobile-friendly format.
Process
The script focused on delivering key information concisely while maintaining an emotional connection with the audience. It opened with a striking statement to capture attention, moved through factual details supported by data, and ended with a hopeful call to action.
Key talking points included:
- Rapid warming and its impact on penguin habitats.
- Declining krill populations.
- A call to action telling people to donate.
Mood Board & Visual Assets
The aesthetic choices were guided by the need for an eye-catching yet relevant design:
- Color Palette: Cool blues and whites symbolized icy habitats, with pops of orange and yellow inspired by penguins.
- Typography: A modern, sans-serif font was used for readability, with bold text to highlight critical facts.
- Visuals: Minimalistic illustrations of penguins, icebergs, krill, and storm clouds were used for clarity and ease of animation. Gradients and smooth transitions helped convey changes in climate and environment.
Outcome
The completed animated infographic succeeded in presenting information in an engaging, visually appealing, and mobile-friendly format. By combining design and storytelling, the project effectively highlighted the challenges faced by penguins due to global warming and inspired viewers to take action.