Psycho Energy
Brand Launch
Psycho Energy started with one simple idea: to create an energy drink that could keep up with people who don’t stop but could also be a healthier option.
- Reach our Audience: reaching the age group and personalities we strive to connect with.
- Creative Consistency: make the brand stand out with a certain design.
- Brand Extension: create extensions that people can use/wear on a daily basis
Brand Mission
At Psycho Energy, we believe in clean, sustained energy that fuels your body without the crash. Made with real fruit juice, less caffeine, gluten free and no sugar, our drink delivers the perfect balance of refreshment and focus, helping you to stay sharp, active, and unstoppable, all day long.
Flavors
Target Audience
Psycho Energy is designed for young adults, ages 18-34, who live on the rush of extreme sports. Whether you’re tearing it up in motocross, shredding on a skateboard, or pushing your limits in any high-adrenaline activity, we’ve got you covered. At just around $3 a can, it’s an affordable option for those on a budget, like minimum wage workers, who need a high-energy kick without breaking the bank.
Product & Service Offerings
Psycho Energy gives a fresh twist on the classic energy drink. With less caffeine than most, it provides a smooth, steady boost—no jitters here. Plus, it’s gluten-free and sugar-free, so you can fuel up without the extra stuff that slows you down.
